
According to theguardian.com, French luxury house Hermès has reported a “remarkable” near-50% jump in sales in Asia as wealthy Chinese shoppers flocked to buy its colourful silk scarves and ultra-expensive handbags.
The Parisian company, whose leather handbags can be bought on the Hermès website for £4,000-£20,000 and whose silk scarves start at £265 for a bandana, said that in the final three months of 2020, sales in its Asian business, which includes China and Korea, were up 47%, helping make up for sales lost earlier during the coronavirus pandemic.
After a tough start to 2020, sales improved and were up 16% overall in the last three months of the year, which was ahead of analysts’ expectations.
Despite the late burst, full-year sales at Hermès, which is controlled by the billionaire Dumas family, finished down 6% at €6.4bn (£5.5bn). Profits were down 9%, to €1.4bn.














































