Following on from June’s digital-only, gender neutral event, September’s activation will include both digital and physical activations, and the line-up will feature menswear designers like Bianca Saunders and Ahluwalia alongside womenswear designers that traditionally show in September.
Only a select few brands are opting for the traditional format of physical shows, among them Amanda Wakeley, Roksanda and Simone Rocha.
And for one small jewellery designer in America, the former FLOTUS' appearance has triggered a surge in sales.
Using her sartorial choices to make a statement during her speech, Obama wore a bespoke necklace by Los Angelean jewellery brand BYCHARI, with the word VOTE on it.
Speaking to CNN, Cuthbert explained that 12 hours after Obama's appearance on Monday night orders for the VOTE necklace, which retails for approximately £300, were already hovering near 2,000.
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The fashion house is launching chic masks with a charitable touch
Burberry has today announced the launch of its first collection of face masks, which will not only help you to elevate your face-mask game, but will also go towards helping a great cause.
The collection – which is available to shop online from today – features two different colourways of the heritage Burberry check, one in beige and another in pale blue. The cotton masks are reusable and sustainably produced with revalued fabric. They also provide Particle Filtration Efficiency (PFE) and are enhanced with antimicrobial technology.
This year's summer sales have given our wardrobes a cause for celebration.
From Harrods to Selfridges, the bargains have been thrown around left, right and centre and we've caused some serious damage to our bank balances as a result.
Sorry to add salt to the wound, but the financial carnage is about to get worse, as esteemed footwear brand Manolo Blahnik has unveiled its first ever online sale.
Ralph Lauren is channelling the look of its iconic polo shirts into sets of face masks, which are expected to launch in the next few months.
The American brand has designed two types of face coverings; a cloth mask and a high filtration mask.
The former comprises anti-microbial treated cotton that helps prevent bacteria from getting inside your mouth, while the latter has a filter attached, which can filter up to 95 per cent of the particles in the air. The filters can also be removed and fitted with new ones.
The best part about the Ralph Lauren masks is that they're offered in a slew of cool materials, and they all feature the brand's iconic polo logo.
