Crocs’ faithful fans have never lost hope. Among the brand’s legion of disciples - the Crocerati - are a smattering of famous faces, most notably Rihanna, Ariana Grande, and even the Duchess of Cambridge back in 2007.
Since their inception in 2002, the plastic clogs responsible for inducing the Marmite effect – you either love them or loathe them – have enjoyed quite the journey. The company lost £167million in 2008 and in 2014, announced that it was having to close 100 stores amid falling sales.Fast forward just a few years to 2016 and Crocs had their reputation rehabilitated by none other than Christopher Kane, who incorporated the plastic shoes into his spring/summer 2017 show. “Crocs are arguably the most comfortable shoe,” Scottish-born Kane said at the time, “I love that they are slightly awkward and might be perceived by some as ugly. They have a very naive and childlike shape, which I especially like when they look extra clunky on the foot.”
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