Armani, Ferragamo premier short films for Milan Fashion Week

Italy Fashion S/S 2021 Ferragamo

 (AP)

Each Milan fashion house had to make a difficult decision how to reach the fashion public this season under the safety constraints imposed by the coronavirus.

Italy's fashion capital — one of the top four runway cities in the world — has worked hard to maintain a near-real fashion week, with 23 live shows, coming after New York which was mostly virtual, and London, where designers mostly met with small groups of editors. Paris will be the next city to test the waters with live shows.

Giorgio Armani was the first Milan designer to show his collection behind closed doors, taking the command decision last February after Italy’s first local transmitted case of coronavirus was detected while Milan Fashion Week was under way. The 86-year-old designer was not about to take chances and open the doors to guests with the pandemic still active seven months later.

Read more at : https://www.independent.co.uk